Call number: HF5548.4.M525 G36725 2014
The primary goal of the GO! Series, aside from teaching computer applications, is ease of implementation, with an approach that is based on clearly defined projects for students and a one-of-a-kind supplements package. Teaching and Learning Experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: Personalize Learning: MyITLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Engage Students with a Project-Based Approach: GO!’s project-based approach teaches students to solve real problems as they practice and learn the features. Motivate Students with Clear Instruction: Based on professor and student feedback, this text has been designed to offer clear instruction for full student comprehension. Teach the Course You Want in Less Time: The GO! series’ one-of-a kind instructional system provides you with everything you need to prepare for class, teach the material, and assess your students.(From Google Books)
Call number: HF5549.5.I6 M3165 2014
What to Say in Every Job Interview reveals how to read between the lines of every question interviewers ask (i.e., “How long have you been looking for a job?” means “Is there something wrong with you that other employers have picked up on?”) and provides clear answers to each one. You’ll learn to spot the critical factor interviewers seek with each question and present yourself in the best possible way—from touting communication skills to displaying enthusiasm to focusing on decision-making skills. (From Google Books)
Call number: HF5415.32 .C37 2013
Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows ten families in ten representative counties to examine their lives and how the decisions they make impact consumer behavior. This is not just a data book, because in the end each of those numbers—in datasets big and small—is a person. As you read those stories, the trends come to life and give you a greater understanding of how to reach your target—whether it’s a baby boomer farmer in Teton, Montana or a set of working parents in one of the most affluent counties in the US. Carmichael focuses on the top ten trends that are reshaping the consumer landscape and impacting buying behavior and the economic outlook of the world’s most important market. For each trend he provides ethnographic research from the families, stats from the leading consumer data sources, and exclusive interviews and examples from marketers, agencies, and media executives. These trends show how America is aging, growing more diverse ethnically, and becoming more polarized economically. Buyographics is a smart, engaging read that will be important for every marketer to consider before creating a successful campaign. (From Google Books)
Call number: RA777.6 .D73 2013
Call number: HD9696.2.A2 V64 2013
The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world.
Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple’s now-lionized CEO, and Eric Schmidt, Google’s executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other’s employees. They bid up the price of each other’s acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.
Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It’s about who will control the content on those devices and where that content will come from—about the future of media in Silicon Valley, New York, and Hollywood. (From Google Books)
Call number: FIC ALL
Bright lights flicker in the dark evenings of summer. Pinpoints of hope float against the black descent of night. The sweetest of small and innocent creatures finds its way through the shadows. Fireflies seem to dance on sheer air, illuminating the space between heartbeats.
Children give off a similar brave glow, despite the challenges of their young lives. The lessons of childhood are often painful, the shedding of fragile wings in the gloam of an uncertain future. These rich novellas are small jewels reflecting the essence of what it means to grow up dancing among the shadows of life, carrying a brave, small beacon because you know that even the brightest days always, always, end in darkness.
Childhood can be so sweetly sad and sadly sweet, profound and deceptively easy to categorize, yet poignant to remember.
New York Times bestselling novelist Sarah Addison Allen (GARDEN SPELLS, SUGAR QUEEN, THE PEACH KEEPER) anchors THE FIREFLY DANCE with her wistful and funny novella about Louise, a North Carolina girl whose keen observations of the lives around her weaves an unforgettable spell with just a hint of everyday magic.
Phyllis Schieber’s Sonya, a child of Holocaust survivors, is confronted with the responsibilities of her legacy when she has a poignant encounter with a classmate, another child of survivors, and her mother, in a local shop in their 1970’s New York neighborhood.
Kathryn Magendie’s Petey deals wryly with her family’s move from the cool blue mountains of North Carolina to the hot flatlands of Texas.
Augusta Trobaugh’s stoic Georgia girl leads us through her surreal encounter with a mysterious backwoods toddler who turns out to be anything but ordinary. (From Google Books)
Call number: BF774 .P56 2012
From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day–whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales–but so do the other eight out of nine. Whether we’re entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we’re all in sales. Or as Daniel H. Pink puts it, everyone is in the “moving business.” In this provocative book, Pink offers a fresh look at the art and science of selling. He shows that sales, whether pushing a product or peddling an idea, isn’t what it used to be. Because of powerful economic changes, the glad-handing, truth-bending form of sales is a relic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills. As he did in Drive and A Whole New Mind, Pink lays out the science for his counterintuitive insights, offers vivid examples and stories, and provides readers with tools to put the ideas into action. Smart yet accessible, bold yet well argued, this is the first book on sales for people who’ve never read a book about sales. It will change how you see your world and transform what you do at work, at school, and at home. (From Google Books)
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