Books, School of Arts, Sciences & Education, School of Business, Logistics & Supply Chain

Street Marketing

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The Future of Guerrilla Marketing and Buzz

51ka1mv8b7l-_sx329_bo1204203200_By Marcel Saucet
Call Number: HF5415.1265 .S28 2015
View in IvyCat

This title identifies obstacles impeding conventional communications campaigns in today’s world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign.

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