Books, School of Business, Logistics & Supply Chain

Ads, Fads, and Consumer Culture

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51-rwcjszjl._sx331_bo1204203200_Advertising’s Impact on American Character and Society

By Berger
5th edition
Call number: HF 5823 .B438 2015
View in IvyCat

Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.

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