All posts by Ellie

Evening Librarian Liaison for School of Business, Logistics & Supply Chain School of Health Sciences

Ultimate Guide to Optimizing Your Website

51czxagpuzl._sx398_bo1204203200_By Jon Rognerud
Call number: HF5415.1265 .R64 2014
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Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level.

Vitamin N

71rudiq82ml._ac_ul436_search212385_The Essential Guide to a Nature-Rich Life

by Richard Louv
Call number: BF 353.5 . N37 L694 2016
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From the author of the New York Times bestseller that defined nature-deficit disorder and launched the international children-and-nature movement, Vitamin N (for “nature”) is a complete prescription for connecting with the power and joy of the natural world right now, with 500 activities for children and adults Dozens of inspiring and thought-provoking essays Scores of informational websites Down-to-earth advice In his landmark work Last Child in the Woods, Richard Louv was the first to bring widespread attention to the alienation of children from the natural world, coining the term nature-deficit disorder and outlining the benefits of a strong nature connection–from boosting mental acuity and creativity to reducing obesity and depression, from promoting health and wellness to simply having fun. That book “rivaled Rachel Carson’s Silent Spring” (the Cincinnati Enquirer), was “an absolute must-read for parents” (the Boston Globe), and “an inch-thick caution against raising the fully automated child” (the New York Times). His follow-up book, The Nature Principle, addressed the needs of adults and outlined a “new nature movement and its potential to improve the lives of all people no matter where they live” (McClatchy Newspapers). Vitamin N is a one-of-a-kind, comprehensive, and practical guidebook for the whole family and the wider community, including tips not only for parents eager to share nature with their kids but also for those seeking nature-smart schools, medical professionals, and even careers. It is a dose of pure inspiration, reminding us that looking up at the stars or taking a walk in the woods is as exhilarating as it is essential, at any age.

Ultimate Guide to Local Business Marketing

517yxnflqpl._sx395_bo1204203200_By Talor Zamir
Call number: HF5415 .M32453 2015
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The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp are just a few reasons why local search should be on every business owner’s marketing blueprint. Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From defining local search, which is often confused with paid search and search engine marketing, to local listing and reviews to social outreach, effective content development, and PR, this guide goes beyond local SEO how to, presenting readers with the tools to build an entire local online marketing campaign.

Ultimate Guide to YouTube for Business

516vyesva5l._sx398_bo1204203200_By Jason R. Rich
Call number: HF5415.1265 .R518 2018
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From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your video; Create a virtual community that uses and loves your products; Cater your videos to your target audience at every stage–pre-production, production, post-production, and promotion; Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more; Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites; Make a video go viral with the help of blogs, websites, and other online resources. Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.

Edible Book Festival 2019

On April 1st, 2019, everyone will be eating our books! Literally! And, no, it is not an April Fool’s Day joke! 

We happily invite you to the Library’s 13th Annual Unforgettable Mouthwatering Edible Book Festival 2019!

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 What is it?

 This is an event that unites bibliophiles, book artists, and food lovers across the world. The Edible Book Festival is a yearly event that takes place on or around April 1st throughout the world. Participants create edible books that are exhibited and then consumed by festival attendants. They show off their culinary creativity by making a dish based on a book or a pun of a book title.

When and where?

April 1st, 2019 12:00-2:00 PM

Student Life Center
North Campus
3701 Dean Drive

Fort Wayne, IN 46835


Want to try your talent?

Register to participate (Register by Friday, March 22nd, 2019)

Dedication:

This year’s Edible Book Festival is dedicated to the memory of Gaylord R. Moore Gaines, who was one of the pioneer participants of the first Ivy Tech Edible Book Festival.  Gaylord spent more than 30 years at Ivy Tech, first as a student, and then as Administrative Services Manager.  Come to celebrate Gaylord’s legacy with us on April 1st, 2019!

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“All you wanna do is have some fun?”

The festival is free and open to Ivy Tech students, employees, and the general public!

More information on the Edible Book Festival webpage.

What is on the menu:

12:00 pm – 1:00 pm Viewing of Edible Books. Refreshments available.
1:00 pm – 2:00 pm Eating of Edible Books.
12:50 pm Announcements and Acknowledgements. People’s Choice Awards.
1:45 pm Announcement of the Best Tasting Entry Award.
12:00 pm – 2:00 pm Face painting and food bracelet making.

 

Physical hazards of the workplace

516npunsu3l._sx313_bo1204203200_By Barry Spurlock, Esq., CSP
2nd edition
Call number: T55 .S74 2018
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The recognition and control of hazards in the work environment are the cornerstone of every company’s safety and health plan. Every workplace contains dangers, especially those devoted to technology, machinery, and potentially hazardous material. This book provides you with the information you need to understand the regulations that provide for facility safety and their successful implementation for profitable management of any business.