All posts by Ellie

Evening Librarian Liaison for School of Business, Logistics & Supply Chain School of Health Sciences

Ultimate Guide to Local Business Marketing

517yxnflqpl._sx395_bo1204203200_By Talor Zamir
Call number: HF5415 .M32453 2015
View in IvyCat

The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp are just a few reasons why local search should be on every business owner’s marketing blueprint. Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From defining local search, which is often confused with paid search and search engine marketing, to local listing and reviews to social outreach, effective content development, and PR, this guide goes beyond local SEO how to, presenting readers with the tools to build an entire local online marketing campaign.

Ultimate Guide to YouTube for Business

516vyesva5l._sx398_bo1204203200_By Jason R. Rich
Call number: HF5415.1265 .R518 2018
View in IvyCat

From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your video; Create a virtual community that uses and loves your products; Cater your videos to your target audience at every stage–pre-production, production, post-production, and promotion; Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more; Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites; Make a video go viral with the help of blogs, websites, and other online resources. Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.

Edible Book Festival 2019

On April 1st, 2019, everyone will be eating our books! Literally! And, no, it is not an April Fool’s Day joke! 

We happily invite you to the Library’s 13th Annual Unforgettable Mouthwatering Edible Book Festival 2019!

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 What is it?

 This is an event that unites bibliophiles, book artists, and food lovers across the world. The Edible Book Festival is a yearly event that takes place on or around April 1st throughout the world. Participants create edible books that are exhibited and then consumed by festival attendants. They show off their culinary creativity by making a dish based on a book or a pun of a book title.

When and where?

April 1st, 2019 12:00-2:00 PM

Student Life Center
North Campus
3701 Dean Drive

Fort Wayne, IN 46835


Want to try your talent?

Register to participate (Register by Friday, March 22nd, 2019)

Dedication:

This year’s Edible Book Festival is dedicated to the memory of Gaylord R. Moore Gaines, who was one of the pioneer participants of the first Ivy Tech Edible Book Festival.  Gaylord spent more than 30 years at Ivy Tech, first as a student, and then as Administrative Services Manager.  Come to celebrate Gaylord’s legacy with us on April 1st, 2019!

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“All you wanna do is have some fun?”

The festival is free and open to Ivy Tech students, employees, and the general public!

More information on the Edible Book Festival webpage.

What is on the menu:

12:00 pm – 1:00 pm Viewing of Edible Books. Refreshments available.
1:00 pm – 2:00 pm Eating of Edible Books.
12:50 pm Announcements and Acknowledgements. People’s Choice Awards.
1:45 pm Announcement of the Best Tasting Entry Award.
12:00 pm – 2:00 pm Face painting and food bracelet making.

 

Physical hazards of the workplace

516npunsu3l._sx313_bo1204203200_By Barry Spurlock, Esq., CSP
2nd edition
Call number: T55 .S74 2018
View in IvyCat

The recognition and control of hazards in the work environment are the cornerstone of every company’s safety and health plan. Every workplace contains dangers, especially those devoted to technology, machinery, and potentially hazardous material. This book provides you with the information you need to understand the regulations that provide for facility safety and their successful implementation for profitable management of any business.

Economics : an A-Z guide

51elahxzojl._sx323_bo1204203200_By Matthew Bishop
Call number: HB62 .B57 2016
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Economics is all around us, crucial to every aspect of our lives. But how many of us know what an absolute advantage or a zero-sum game really is?

The Economist‘s A-Z guide to economics explains the most important economic terms and concepts. Written with the clarity and wit for which the newspaper is renowned, it features bite-sized overviews of essential economic ideas.

If you need to understand why a country’s balance of payments is such a big deal, whether deflation is always a bad thing or exactly why John Maynard Keynes or Milton Friedman were so influential, then dipping into this guide will provide the answers.

Primer, glossary, dictionary and reference, this book offers everything you always wanted to know about economics but were afraid to ask.

Personal Finance in Your 20s and 30s For Dummies

515gf7fncjl._sx397_bo1204203200_By Eric Tyson
Call number: HG179 .T982 2018
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Millennials often confront greater difficulties—including economic uncertainty and student debt—than those who came before them. This new financial responsibility can be intimidating, and many people are unsure where to begin. Personal Finance in Your 20s & 30s For Dummies will help Millennials to be confident about managing their finances and get on a clear path toward financial security.

Inside, trusted financial advisor Eric Tyson shows students and recent grads how to make smart financial decisions in order to pay off student loans, avoid any additional debt, and create a solid plan to ensure their financial success. From avoiding common money mistakes to making informed investment choices, Personal Finance in Your 20s & 30s For Dummies covers it all!

  • Build a foundation through smart spending and saving
  • Rent, buy, or sell a house
  • File taxes the right way
  • Protect your finances and identity in the digital world

Get ready to forge your own path to financial security!