Category Archives: Schools

Ultimate Guide to Local Business Marketing

517yxnflqpl._sx395_bo1204203200_By Talor Zamir
Call number: HF5415 .M32453 2015
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The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp are just a few reasons why local search should be on every business owner’s marketing blueprint. Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From defining local search, which is often confused with paid search and search engine marketing, to local listing and reviews to social outreach, effective content development, and PR, this guide goes beyond local SEO how to, presenting readers with the tools to build an entire local online marketing campaign.

Ultimate Guide to YouTube for Business

516vyesva5l._sx398_bo1204203200_By Jason R. Rich
Call number: HF5415.1265 .R518 2018
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From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your video; Create a virtual community that uses and loves your products; Cater your videos to your target audience at every stage–pre-production, production, post-production, and promotion; Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more; Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites; Make a video go viral with the help of blogs, websites, and other online resources. Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.

National Kindergarten Day

National Kindergarten Day occurred this year on Sunday, April 21st. Our student worker Kayti created this attractive and informative display that we have been enjoying for a couple of weeks already. As she says, “Celebrate by grabbing a book to read or teaching a child something new!” All the books, puppets, and music on the display may be checked out.

Did you ever wonder why it is called Kindergarten – a German word? It’s origins are in Europe in the 1770s. The German educator Friedrich Froebel coined the name Kindergarten for a pre-school in which children (Kinder) would achieve self-understanding through playing with each other, and grow like plants in a garden (Garten).

 

New Children’s Books for April 2019

New Fiction

Alma and How She Got Her Name

By Juana Martinez-Neal
Call Number: PIC MAR
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If you ask her, Alma Sofia Esperanza José Pura Candela has way too many names: six! How did such a small person wind up with such a large name? Alma turns to Daddy for an answer and learns of Sofia, the grandmother who loved books and flowers; Esperanza, the great-grandmother who longed to travel; José, the grandfather who was an artist; and other namesakes, too. As she hears the story of her name, Alma starts to think it might be a perfect fit after all — and realizes that she will one day have her own story to tell.

The Happy Book

By Andy Rash
Call Number: PIC RAS
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Camper is happy as a clam and Clam is a happy camper. When you live in The Happy Book, the world is full of daisies and sunshine and friendship cakes . . . until your best friend eats the whole cake and doesn’t save you one bite. Moving from happiness to sadness and everything in between, Camper and Clam have a hard time finding their way back to happy. But maybe happy isn’t the goal–being a good friend is about supporting each other and feeling all the feels together.

Croc & Turtle

By Mike Wohnoutka
Call Number: PIC WOH
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Meet Croc! He is the strongest and fastest crocodile around.
Meet Turtle! He agrees that Croc is the strongest and fastest.
But what happens when Elephant lifts that heavy rock with ease? And when Cheetah speeds on by?
Croc and Turtle might not be the strongest or the fastest, but they’re definitely the best at something even more important . . .

Where is My Balloon?

By Ariel Bernstein
Call Number: PIC BER
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Owl has a balloon. Monkey has a sock with a star and a perfectly shaped hole. But then Owl asks Monkey to hold his balloon, just for a second. What do you think happens? POP! When Owl returns and asks for his balloon, Monkey offers him everything under the sun…except for the balloon. Can their friendship survive this catastrophe?

The Donkey Egg

By Janet Stevens and Susan Stevens Crummel
Call Number: PIC STE
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Bear would rather sleep all day than work on his farm, and Fox knows just the kind of help he needs—a donkey! When Fox tricks Bear into buying a donkey egg, Bear can’t wait for it to hatch so he can meet his new friend. But donkeys don’t come from eggs! And when the “egg” finally opens, Bear gets a fruity surprise. Luckily, Bear doesn’t have to face disappointment alone . . . Hare is there to help!

New Nonfiction

Bloom Boom!

By April Pulley Sayre
Call Number: QK 49 .S32 2019 Spring
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When spring arrives, flowers of all kinds sprout and grow buds and bloom. Sometimes, they bloom a few at a time. But other times, many will bloom at once in a colorful flower boom! This photographic exploration of flowers goes from the desert to the woodlands and beyond, celebrating their beautiful variety and the science behind these colorful displays.

My Happy Year by E. Bluebird (A Nature Diary)

By Paul Meisel
Call Number: QL 696 .P288 M4325 2019
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“May 1. Today is my birthday.” So begins the wondrous first year of E. Bluebird. Readers are treated to the intimate details of her life such as “May 8: Eating all these bugs makes me poop. Mom takes my poop sack out of the nest. Good thing.” And “May 12: My brothers and sisters are getting ready to leave the nest. I like it here. It’s safe.” On May 18: “Where’s my family? I’m getting hungry. Okay. This is it! I jump! I flap! I’m flying!” She eventually migrates south, and when she returns north, she finds a mate and has a family of her own. What a happy year!

Gecko

By Raymond Huber
Call Number: QL 666 .L245 H83 2019
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Meet the gecko, the escape artist of the lizard world. Hawks, rats, and snakes would love to catch one for their dinner, but the gecko’s amazing ability to protect itself and outsmart predators keeps it safe from day to day. The gecko is more than a match for its pursuers, using clever camouflage and dropping its tail as a decoy to evade them. And even beyond its escape abilities, the gecko is fascinating, with feet covered in tiny hairs for gripping (even upside down!) and eyes that it cleans with its tongue. This wonderful introduction to one of the coolest lizards on the planet will captivate amateur scientists.

New Criminal Justice and Public Safety books

The Rise of Big Data Policing: Surveillance, Race, and the Future of Law Enforcement

By Andrew Guthrie Ferguson.

Call Number: HV 8141 .F47 2017

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Winner of the 2018 Law & Legal Studies PROSE Award. “In this first book on big data policing, Ferguson offers an examination of how new technologies will alter the who, where, when and how we police.  These new technologies … offer data-driven methods to improve police accountability and to remedy the underlying socio-economic risk factors that encourage crime. The Rise of Big Data Policing is a must read for anyone concerned with how technology will revolutionize law enforcement and its potential threat to the security, privacy, and constitutional rights of citizens” (Publisher). The author thoroughly considers the pros and cons of data-driven policing for law enforcement and security personnel as well as the communities they serve. The book includes extensive bibliographical notes and an index.

Profiling and Criminal Justice in America: A Reference Handbook, second edition. Contemporary World Issues: Criminal Justice

By Jeff Bumgarner

Call Number: HV 9950 .B86 2015

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“Addressing this highly controversial topic holistically, the book considers questions such as whether the criminal justice system in the United States unfairly targets minorities, how the rights of minorities can be protected while enabling law enforcement to use every resource available, and whether justification for profiling techniques exists. This work will serve students at the high school and college level as well as general readers who are interested in criminal justice issues and issues relating to equality and fairness before the bar of justice.” Section 1 provides a brief philosophical background and history of profiling as a peacekeeping technique, focusing on American historical contexts, with common profile types. Sections 2 and 3 cover problems, controversies, and solutions with perspectives essays from stakeholders on all sides. Section 4 is an encyclopedia of people who have influenced profiling theory and practice. Section 5 is an annotated bibliography of government documents including key Supreme Court case decisions. Section 6 Resources is an extensive annotated bibliography of other research sources. A Chronology, Glossary, and Index complete the book.

Forensic Toxicology: Medico-Legal Case Studies

By Kalipatnapu N. Rao.

Call Number: RA 1228 .R36 2012

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This book “demonstrates how the science of forensic toxicology acts as a bridge between medicine and law. Tracking the progression of toxicology findings from the laboratory to the courtroom, it prepares practicing toxicologists to write reports and testify at depositions and in court” using actual case studies. Rao explains the organization of clinical laboratories, with sections on accreditation, quality control, and method validation. Situations that toxicologists most often confront are discussed in detail, along with some unusual and rare cases useful for in-class discussion. The book is written in remarkably accessible language and is very clearly organized to pack a great deal of information into short chapters. Each chapter has full references, and the cumulative index is extensive.

Practical Bomb Scene Investigation, Third edition. Practical Aspects of Criminal and Forensic Investigations Series

By James T. Thurman

Call Number: HV 8097 .B62 T47 2017

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Focused on the forensic examination of explosions, this book provides step-by-step procedures for managing and processing a bomb scene. It is written in accessible language and extensively illustrated with photographs, diagrams, and charts. Chapters cover explosion theory and dynamics, identification of explosives, device components, collection of evidence, WMDs, and military ordnance. Discussion of work in the forensic laboratory includes “reading the bomber’s signature” with DNA evidence, latent prints, tool marks, and other analytical perspectives. The final chapter is on managing tactical postblast investigations – in scenes that are not secure. Each chapter includes a summary, review questions, and bibliography. There is a cumulative index, glossary, and 17 appendices.

Active Shooter: Preparing for and Responding to a Growing Threat

By Kevin T. Doss and C. David Shepherd

Call Number: HV 6529 .D67 2015

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Authors Doss and Shepherd “have mined their extensive experience in government and private security to provide the tools necessary to identify potential violent individuals, along with the responses needed to save lives, reduce corporate liability, and recover from an active shooter event.” This books covers all stages, with checklists for better screening in the hiring process to prevent such events, blueprints for planning the corporate response during an event, communication structures with first responders, and managing employees, media coverage, and customers in the aftermath of an event. It is aimed at the private sector but will be useful for anyone with responsibility for providing or overseeing the security of a workplace. Each chapter has references, and there is a cumulative index. Appendices deal with the psychological profiles and classification of murderers, case studies of active shooter events, and discussion exercises for training teams.

Crime Scene Investigations Series

We have 12 new or updated books in this series from Greenhaven Press. These are short topic overviews written at a high-school level, useful for anyone seeking a quick introduction and summary. All draw on real-life cases and interviews with the victims, detectives, and technicians involved, as well as outside experts. They are thoroughly illustrated and include statistics. Each book uses scholarly references and has a bibliography for further reading.

Our new titles (with call numbers) are:

The Homicide Detective (HV 8079 .H6 A46 2009) View in IvyCat

Cold Cases (HV 6515 .S759 2011) View in IvyCat

Identity Theft in the 21st Century (HV 6675 .M263 2018) View in IvyCat

DNA Evidence: The Proof is in the Genes (RA 1057.55 .J46 2018) View in IvyCat

Undercover Operations: Investigating Crimes from the Inside (HV 8080 .U5 M396 2018) View in IvyCat

Drug Trafficking: A Global Criminal Trade (HV 5801 .H687 2018) View in IvyCat

Tracking Serial Killers (HV 8079 .H6 Y35 2018) View in IvyCat

Criminal Profiling: Searching for Suspects (HV 8073.5 .H66 2018) View in IvyCat

Clues in Corpses: A Closer Look at Body Farms (GN 69.8 .W38 2018) View in IvyCat

Ballistics: The Science of Weapons at Work (HV 8077 .S28 2018) View in IvyCat

Missing Persons: What Happens When Someone Disappears (HV 6762 .A3 V56 2018) View in IvyCat

Cybercrime: Using Computers as Weapons (HV 6773 .S395 2017) View in IvyCat

Never Home Alone

97815416457451From Microbes to Millipedes, Camel Crickets, and Honeybees, the Natural History of Where We Live

By Rob Dunn

Call Number: QH309 .D866 2018

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Just in time for mud season, we have acquired this best-selling science book. It is a fun read, and contains relevant information for our agriculture, biology, building construction, culinary, health sciences, and HVAC-R programs. Rob Dunn is a rigorous scientist who writes in an engaging style about his research, revealing how simple curiosity can advance knowledge. There are so many astonishing facts in this “natural history of where we live,” that readers will be transported back to a childlike appreciation for creepy-crawlies. Dunn also walks  through the history of microbiology as he investigates water pipes, air systems, construction materials, kitchens, and the bodies of humans and their pets. There is a good dose of social history, too, as he considers how science has changed the way we live – not always for the better. His frank admission of what biologists don’t know yet will inspire budding scientists.