Category Archives: School of Business, Logistics & Supply Chain

Books, School of Business, Logistics & Supply Chain

Ultimate Guide to Optimizing Your Website

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51czxagpuzl._sx398_bo1204203200_By Jon Rognerud
Call number: HF5415.1265 .R64 2014
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Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level.

Books, School of Business, Logistics & Supply Chain

Ultimate Guide to Local Business Marketing

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517yxnflqpl._sx395_bo1204203200_By Talor Zamir
Call number: HF5415 .M32453 2015
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The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp are just a few reasons why local search should be on every business owner’s marketing blueprint. Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From defining local search, which is often confused with paid search and search engine marketing, to local listing and reviews to social outreach, effective content development, and PR, this guide goes beyond local SEO how to, presenting readers with the tools to build an entire local online marketing campaign.

Books, School of Business, Logistics & Supply Chain

Ultimate Guide to YouTube for Business

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516vyesva5l._sx398_bo1204203200_By Jason R. Rich
Call number: HF5415.1265 .R518 2018
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From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your video; Create a virtual community that uses and loves your products; Cater your videos to your target audience at every stage–pre-production, production, post-production, and promotion; Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more; Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites; Make a video go viral with the help of blogs, websites, and other online resources. Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.

Books, Events, Journals & Articles, School of Advanced Manufacturing , Engineering, and Applied Technology, School of Business, Logistics & Supply Chain, School of Public Affairs & Social Services, Websites

March is Frozen Food Month

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An email from the Census Bureau alerted us that March is “Frozen Food Month.” Frozen food is easy to cook, but a complex topic. The frozen food industry was born in the USA and continues to develop globally, involving agriculture, food science, logistics, and refrigeration engineering – all subjects taught here at Ivy Tech Fort Wayne.

Frozen foods have both responded to, and influenced, our culture; from the way we cook to our transportation infrastructure. The contribution of this industry to our economy is massive. We have assembled some statistics in our library displays marking this month.

Tucked in among the charts, books, and journals are some themed treats, while supplies last … and yes, you can chew gum at the computers!

 

School of Advanced Manufacturing , Engineering, and Applied Technology, School of Business, Logistics & Supply Chain, Websites

Global Market Finder: new tool from the Census Bureau

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This new interactive tool is so easy to use! It will be helpful for anyone researching exports of US products. Indiana grows a lot of popcorn. What are our international markets for popcorn? Let’s take a look.

Go to https://www.census.gov/library/visualizations/interactive/export-markets.html

Simply enter a keyword in the search box and wait for the site to retrieve the Schedule B Code.

screenshot-www.census.gov-2019-02-20-15-34-17

Then, click on the code and wait for the site to retrieve the data on this product. There are four different views; the default is a map of the world, with the top five markets highlighted. I prefer the table view as it shows more precisely what countries are our top markets.

screenshot-www.census.gov-2019-02-20-15-33-20

From this table, you can also select a country – (All) is the default – to see only further data for that market.

Click on the Methods of Transportation tab to see how our popcorn gets to these markets. Let’s see how we get popcorn to Mexico, as it could be trucked or flown or shipped:

screenshot-www.census.gov-2019-02-20-15-53-05

It is all trucked!

You can also look at sales in a time series and see the unit price paid for each market.

Books, School of Advanced Manufacturing , Engineering, and Applied Technology, School of Business, Logistics & Supply Chain, School of Health Sciences, School of Information Technology

Physical hazards of the workplace

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516npunsu3l._sx313_bo1204203200_By Barry Spurlock, Esq., CSP
2nd edition
Call number: T55 .S74 2018
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The recognition and control of hazards in the work environment are the cornerstone of every company’s safety and health plan. Every workplace contains dangers, especially those devoted to technology, machinery, and potentially hazardous material. This book provides you with the information you need to understand the regulations that provide for facility safety and their successful implementation for profitable management of any business.

Books, School of Business, Logistics & Supply Chain

Economics : an A-Z guide

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51elahxzojl._sx323_bo1204203200_By Matthew Bishop
Call number: HB62 .B57 2016
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Economics is all around us, crucial to every aspect of our lives. But how many of us know what an absolute advantage or a zero-sum game really is?

The Economist‘s A-Z guide to economics explains the most important economic terms and concepts. Written with the clarity and wit for which the newspaper is renowned, it features bite-sized overviews of essential economic ideas.

If you need to understand why a country’s balance of payments is such a big deal, whether deflation is always a bad thing or exactly why John Maynard Keynes or Milton Friedman were so influential, then dipping into this guide will provide the answers.

Primer, glossary, dictionary and reference, this book offers everything you always wanted to know about economics but were afraid to ask.

Books, School of Business, Logistics & Supply Chain

Personal Finance in Your 20s and 30s For Dummies

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515gf7fncjl._sx397_bo1204203200_By Eric Tyson
Call number: HG179 .T982 2018
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Millennials often confront greater difficulties—including economic uncertainty and student debt—than those who came before them. This new financial responsibility can be intimidating, and many people are unsure where to begin. Personal Finance in Your 20s & 30s For Dummies will help Millennials to be confident about managing their finances and get on a clear path toward financial security.

Inside, trusted financial advisor Eric Tyson shows students and recent grads how to make smart financial decisions in order to pay off student loans, avoid any additional debt, and create a solid plan to ensure their financial success. From avoiding common money mistakes to making informed investment choices, Personal Finance in Your 20s & 30s For Dummies covers it all!

  • Build a foundation through smart spending and saving
  • Rent, buy, or sell a house
  • File taxes the right way
  • Protect your finances and identity in the digital world

Get ready to forge your own path to financial security!

Books, School of Business, Logistics & Supply Chain, School of Information Technology

Megatech

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61tpj6nvkdl._sx311_bo1204203200_Technology in 2050

By Daniel Franklin
Call number: T174 .M44 2017
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In the not-too-distant future, we’ll be plugging our brains into the internet, replacing our worn-out body parts, and eating meat grown in a lab. If we’re lucky, we’ll be living in a world of more productivity, more energy, and more equality—and if we’re not, we’ll be facing the profound threat of nonexistent privacy, ecological collapse, and nuclear proliferation. Of course, we can’t know the future, but Megatech: Technology in 2050 is a mind-clearing guide to the possibilities.

In this bold new book, Daniel Franklin brings together today’s most innovative scientists, leaders, thinkers, and writers to imagine how future technology will develop and shape our lives. Nobel Laureate Frank Wilczek expects a rapid acceleration of scientific discovery, and Melinda Gates envisions a smartphone in the hand of every woman. Meanwhile, Benjamin Sutherland warns of military robots, and Leo Mirani sees smart glasses on every person’s face. The result is a thought-provoking collection of insight and imagination that will inspire us to make the most of future opportunities just as it motivates us to tackle the environmental, economic, and social challenges ahead.