Category Archives: School of Business, Logistics & Supply Chain

Ultimate Guide to Local Business Marketing

517yxnflqpl._sx395_bo1204203200_By Talor Zamir
Call number: HF5415 .M32453 2015
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The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp are just a few reasons why local search should be on every business owner’s marketing blueprint. Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From defining local search, which is often confused with paid search and search engine marketing, to local listing and reviews to social outreach, effective content development, and PR, this guide goes beyond local SEO how to, presenting readers with the tools to build an entire local online marketing campaign.

Ultimate Guide to YouTube for Business

516vyesva5l._sx398_bo1204203200_By Jason R. Rich
Call number: HF5415.1265 .R518 2018
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From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your video; Create a virtual community that uses and loves your products; Cater your videos to your target audience at every stage–pre-production, production, post-production, and promotion; Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more; Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites; Make a video go viral with the help of blogs, websites, and other online resources. Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.

March is Frozen Food Month

An email from the Census Bureau alerted us that March is “Frozen Food Month.” Frozen food is easy to cook, but a complex topic. The frozen food industry was born in the USA and continues to develop globally, involving agriculture, food science, logistics, and refrigeration engineering – all subjects taught here at Ivy Tech Fort Wayne.

Frozen foods have both responded to, and influenced, our culture; from the way we cook to our transportation infrastructure. The contribution of this industry to our economy is massive. We have assembled some statistics in our library displays marking this month.

Tucked in among the charts, books, and journals are some themed treats, while supplies last … and yes, you can chew gum at the computers!

 

Global Market Finder: new tool from the Census Bureau

This new interactive tool is so easy to use! It will be helpful for anyone researching exports of US products. Indiana grows a lot of popcorn. What are our international markets for popcorn? Let’s take a look.

Go to https://www.census.gov/library/visualizations/interactive/export-markets.html

Simply enter a keyword in the search box and wait for the site to retrieve the Schedule B Code.

screenshot-www.census.gov-2019-02-20-15-34-17

Then, click on the code and wait for the site to retrieve the data on this product. There are four different views; the default is a map of the world, with the top five markets highlighted. I prefer the table view as it shows more precisely what countries are our top markets.

screenshot-www.census.gov-2019-02-20-15-33-20

From this table, you can also select a country – (All) is the default – to see only further data for that market.

Click on the Methods of Transportation tab to see how our popcorn gets to these markets. Let’s see how we get popcorn to Mexico, as it could be trucked or flown or shipped:

screenshot-www.census.gov-2019-02-20-15-53-05

It is all trucked!

You can also look at sales in a time series and see the unit price paid for each market.

Physical hazards of the workplace

516npunsu3l._sx313_bo1204203200_By Barry Spurlock, Esq., CSP
2nd edition
Call number: T55 .S74 2018
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The recognition and control of hazards in the work environment are the cornerstone of every company’s safety and health plan. Every workplace contains dangers, especially those devoted to technology, machinery, and potentially hazardous material. This book provides you with the information you need to understand the regulations that provide for facility safety and their successful implementation for profitable management of any business.

Economics : an A-Z guide

51elahxzojl._sx323_bo1204203200_By Matthew Bishop
Call number: HB62 .B57 2016
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Economics is all around us, crucial to every aspect of our lives. But how many of us know what an absolute advantage or a zero-sum game really is?

The Economist‘s A-Z guide to economics explains the most important economic terms and concepts. Written with the clarity and wit for which the newspaper is renowned, it features bite-sized overviews of essential economic ideas.

If you need to understand why a country’s balance of payments is such a big deal, whether deflation is always a bad thing or exactly why John Maynard Keynes or Milton Friedman were so influential, then dipping into this guide will provide the answers.

Primer, glossary, dictionary and reference, this book offers everything you always wanted to know about economics but were afraid to ask.