Tag Archives: Business

Business plan quick start guide

51dxkkqtpwl._sx331_bo1204203200_The simplified beginner’s guide to writing a business plan

By ClydeBank Business
Call number: HD30.28 .B8446 2016
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While you might have a great idea for a business of your own, chances are there are simply too many factors to keep track of in your head. This simplified beginner’s guide to writing a business plan will help you to write down and formalize your business goals and methods for building a business.

Entrepreneurship

513ztw3yrbl._sx421_bo1204203200_A real-world approach

By Rhonda Abrams
Call number: HD62.5 .A342 2017
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A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now–expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.

Start your own business

51fwhn4d7tl._sx331_bo1204203200_The only startup book you’ll ever need

By the staff of Entrepreneur Media, Inc.
Call number: HD62.5 .E559 2015
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Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

Six-Week Startup

514rmdg4fal._sx421_bo1204203200_A step-by-step program for starting your business, making money, and achieving your goals!

By Rhonda Abrams
Call number: HD62.5 .A343 2018
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Written for anyone who has an idea for a business, but doesn’t know how to go about starting it, Six-Week Start-Up 4th Ed. takes readers from idea to “open-for-business.” This unique book provides in-depth coverage on business concept clarification, goal definition, money matters, market research, sales, marketing, government requirements, hiring employees, and more. Designed to keep readers on track, Six-Week Start-Up 4th Ed. includes week-by-week checklists, worksheets to sort through important issues and decisions, “Questions to Ask,” “Red-Tape Alerts,” resources, and expert advice from Rhonda Abrams, America’s most read small business columnist.

Successful Business Plan

51qrhm-k2bdl._sx381_bo1204203200_Secrets & Strategies (Planning Shop)

By Rhonda Abrams
Call number: HD62.5 .A344 2014
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This essential step-by-step guide for anyone launching or expanding a successful business has been used by over a million entrepreneurs. It includes expert help, worksheets to jumpstart the process, a sample business plan, tips on impressing funders, winning tips for competitions, and more. Used in the top business schools throughout the nation, the book covers every aspect of a successful business plan, from the components of the actual plan, to making the plan compelling, to presentation methods, to looking for money, and much more.

The Secrets to Writing a Successful Business Plan

51jayn9jh1l._sx348_bo1204203200_A Pro Shares A Step-by-Step Guide to Creating a Plan That Gets Results

By Hal Shelton
Call number: HD 30.28 .S4285 2017
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Secrets to Writing a Successful Business Plan: A Pro Shares a Step-by-Step Guide to Creating a Plan that Gets Results by Hal Shelton will open your eyes to insider tips, hints, and techniques for creating a winning business plan and attaining funding. This second edition maintains the original laser focus on writing the plan. It also adds much material on the vibrant crowdfunding platforms as well as providing a new section on issues faced by early stage companies. Nearly 50 percent of new businesses fail within five years. A well-thought-out business plan can dramatically turn the odds in your favor. With this easy-to-follow guide, you will (1) Discover why you need a business plan and the best style for you, (2) Receive step-by-step guidance for creating each section of your plan, (3) Get proven strategies for obtaining bank loans and attracting investors, (4) Spend less time writing your plan and more time setting up your business, and (5) Learn how to create a business plan for a nonprofit This book is for entrepreneurs who are thinking of starting a small business or nonprofit, and for small business owners who want to grow an existing business or solve an operating problem. This book will also help if you are looking for assurance that you are headed in the right direction, seeking help with a section of your business plan that you do not understand, feeling that a section of your business plan is not robust enough and want pointers, or wanting to learn where and how to apply for funding. Entrepreneurs should always surround themselves with mentors and advisors, so you will also find ideas on where to find these valuable resources. The Secrets to Writing a Successful Business Plan is packed with actionable advice and real-life examples from Shelton’s experience as a senior executive, SCORE small business mentor, and angel investor.

Social Media Marketing

51oicluoril._sx382_bo1204203200_By Tracy L. Tuten
3rd edition
Call number: HM742 .T88 2018
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Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the “four zones” of social media that marketers can use to help achieve their strategic objectives:

  1. Community
  2. Publishing
  3. Entertainment
  4. Commerce

The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides, and Testbank.