Tag Archives: Business

Books, School of Business, Logistics & Supply Chain

Social Media Marketing

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51oicluoril._sx382_bo1204203200_By Tracy L. Tuten
3rd edition
Call number: HM742 .T88 2018
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Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the “four zones” of social media that marketers can use to help achieve their strategic objectives:

  1. Community
  2. Publishing
  3. Entertainment
  4. Commerce

The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides, and Testbank.

Books, School of Business, Logistics & Supply Chain

Digital Marketing Excellence

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51pb-yihiql._sx350_bo1204203200_Planning, Optimizing And Integrating Online Marketing

By Chaffey Smith
5th edition
Call number: HF 5415.1265 .S615 2017
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Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Books, School of Business, Logistics & Supply Chain

Guide to Financial Management

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Understand and Improve the Bottom Line

41m06g6q2BgL._SX311_BO1204203200_By John Tennent
3rd edition
Call number: HG4026 .T47 2018
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Managers are constantly expected to make decisions that reflect a full understanding of the financial consequences. In the absence of formal training, few people are prepared for the responsibilities of dealing with management reports, budgets, and capital proposals, and find themselves embarrassed by their lack of understanding.

This book is a practical guide to understanding and managing financial responsibilities. Each chapter examines actual tasks managers have to do, from “how to assemble a budget,” “how to read variances on a report,” to “how to construct a proposal to invest in new equipment,” exploring the principles that can be applied to each task, illustrating practical ways these principles are used, and providing guidance for implementation.

Guide to Financial Management will help readers understand financial jargon, financial statements, management accounts, performance measures, budgeting, costing, pricing, decision-making, and investment appraisal. This third edition has been fully revised and expanded with detailed examples from 100 leading businesses around the world.

Books, School of Business, Logistics & Supply Chain

Starting a Business All-In-One For Dummies

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513II47xBUL._SX391_BO1204203200_Call number: HD62.5 .A4616 2015
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Starting a business? Don’t sweat it! Reflecting today’s unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple,step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more!

The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you’re a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector.

  • Covers proven strategies on successfully branding and marketing your business
  • Includes step-by-step guidance on keeping on top of the books
  • Provides coverage of employee engagement and motivating employees
  • Offers helpful hints for overcoming obstacles in starting a business

Whether you’re an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference you’ll need to start a business from the ground up.

Books, School of Business, Logistics & Supply Chain

Guide to Analysing Companies (The Economist)

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41PxoIGJkXL._SX318_BO1204203200_By Bob Vause
Call number: HG 4026 .V38 2015
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In today’s volatile, complex and fast-moving business world, it can be difficult to gauge how sound a company really is. An apparently strong balance sheet and impressive reported profits may be hiding all sorts of problems that could even spell bankruptcy. So how do you: Know whether a company is well run and doing well?
Decide which ratios and benchmarks to use to assess performance? Work out if a company has massaged its results? Recognize the danger signs on the corporate horizon? Compare companies operating in different sectors or countries?

These and many other important questions are answered in a completely updated and revised sixth edition of this clear and comprehensive guide. It is aimed at anyone who wants to understand a company’s annual report, judge a customer’s creditworthiness, assess a company’s investment potential, and much more.

Books, School of Arts, Sciences & Education, School of Business, Logistics & Supply Chain

Motivation and Success: Two Books from Daniel H. Pink

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Drive: The Surprising Truth About What Motivates Us

81puh8q8gklCall Number: BF503 .P475 2011
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Most people believe that the best way to motivate is with rewards like money– the carrot-and-stick approach. That’s a mistake, says Daniel H. Pink. In this provocative and persuasive book, Pink asserts that the secret to high performance and satisfaction–at work, at school, and at home–is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does– and how that affects every aspect of life. He examines the three elements of true motivation– autonomy, mastery, and purpose– and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

When: The Scientific Secrets of Perfect Timing

71pjsvmp0xlCall Number: BF468 .P57 2018
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Everyone knows that timing is everything. But we don’t know much about timing itself. Our lives are a never-ending stream of “when” decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Drawing on a rich trove of research from psychology, biology, and economics, Daniel Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married? Pink distills cutting-edge research and data on timing and synthesizes them into a readable narrative packed with irresistible stories and practical takeaways that give readers compelling insights into how we can live richer, more engaged lives.

Books, School of Arts, Sciences & Education, School of Business, Logistics & Supply Chain, School of Information Technology

Everybody Lies

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Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are

9780062390851-frBy Seth Stephens-Davidowitz
Call Number: QA76.9.D343 S685155 2017
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A former Google data scientist presents an insider’s look at what the vast, instantly available amounts of information from the Internet can reveal about human civilization and society.

How much sex are people really having? How many Americans are actually racist? Is America experiencing a hidden back-alley abortion crisis? Can you game the stock market? Does violent entertainment increase the rate of violent crime? Do parents treat sons differently from daughters? How many people actually read the books they buy? In this groundbreaking work, Seth Stephens-Davidowitz, a Harvard-trained economist, former Google data scientist, and New York Times writer, argues that much of what we thought about people has been dead wrong. The reason? People lie, to friends, lovers, doctors, surveys–and themselves. However, we no longer need to rely on what people tell us. New data from the internet–the traces of information that billions of people leave on Google, social media, dating, and even pornography sites–finally reveals the truth. By analyzing this digital goldmine, we can now learn what people really think, what they really want, and what they really do. Sometimes the new data will make you laugh out loud. Sometimes the new data will shock you. Sometimes the new data will deeply disturb you. But, always, this new data will make you think. This book will change the way you view the world. There is almost no limit to what can be learned about human nature from Big Data–provided, that is, you ask the right questions.

Books, School of Arts, Sciences & Education, School of Business, Logistics & Supply Chain

High Performance Habits

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How Extraordinary People Become That Way

9781401952853By Brendon Burchard
Call Number: BF637.S4 B867 2017
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Twenty years ago, author Brendon Burchard became obsessed with answering three questions:

  1. Why do some individuals and teams succeed more quickly than others and sustain that success over the long term?
  2. Of those who pull it off, why are some miserable and others consistently happy on their journey?
  3. What motivates people to reach for higher levels of success in the first place, and what practices help them improve the most?

After extensive original research and a decade as the world’s leading high performance coach, Burchard found the answers. It turns out that just six deliberate habits give you the edge. Anyone can practice these habits and, when they do, extraordinary things happen in their lives, relationships, and careers. Which habits can help you achieve long-term success and vibrant well-being no matter your age, career, strengths, or personality? To become a high performer, you must seek clarity, generate energy, raise necessity, increase productivity, develop influence, and demonstrate courage. This book is about the art and science of how to cultivate and practice these proven habits. Whether you want to get more done, lead others better, develop skill faster, or dramatically increase your sense of joy and confidence, the habits in this book will help you achieve it faster. Each of the six habits is illustrated by powerful vignettes, cutting-edge science, thought-provoking exercises, and real-world daily practices you can implement right now. If you’ve ever wanted a science-backed, heart-centered plan to living a better quality of life, it’s in your hands. Best of all, you can measure your progress. A link to a free professional assessment is included in the book.