Tag Archives: Communications

TED Talks

The Official TED Guide to Public Speaking

9780544634497-usBy Chris Anderson
Call Number: PN 4129.15 .A54 2016
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Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview. Done right, a talk is more powerful than anything in written form. This book explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula; no two talks should be the same. The goal is for you to give the talk that only you can give. But don’t be intimidated. You may find it more natural than you think. Chris Anderson has worked behind the scenes with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Salman Khan, Dan Gilbert, Mary Roach, Matt Ridley, and dozens more — everything from how to craft your talk’s content to how you can be most effective on stage.

Street Marketing

The Future of Guerrilla Marketing and Buzz

51ka1mv8b7l-_sx329_bo1204203200_By Marcel Saucet
Call Number: HF5415.1265 .S28 2015
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This title identifies obstacles impeding conventional communications campaigns in today’s world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign.