April is the coolest month – for librarians! We celebrate National Library Week April 7th-13th, World Book and Copyright Day on April 23rd, and World Intellectual Property Day on April 26th.
You can still add to #MyLibraryMyStory on Twitter, and join the thousands that have been blogging all month. Or just read the great tweets already posted!
What’s the difference between copyright and an intellectual property claim? Intellectual property is the broadest, including copyrights, patents, and trademarks. These are then distinguished by the medium. If your idea is fixed in an image or text – like this page whether online or printed out – you can claim a copyright. If your idea is an invention for a machine or process, you can get a patent. If it is a slogan or logo distinguishing the origin of goods or services, you can claim a trademark. More information is at the United States Patent and Trademark Office.
Stop in and see our display on different kinds of intellectual property rights claims, how they contribute to our economy, and how to avoid violating them.
This new interactive tool is so easy to use! It will be helpful for anyone researching exports of US products. Indiana grows a lot of popcorn. What are our international markets for popcorn? Let’s take a look.
Go to https://www.census.gov/library/visualizations/interactive/export-markets.html
Simply enter a keyword in the search box and wait for the site to retrieve the Schedule B Code.
Then, click on the code and wait for the site to retrieve the data on this product. There are four different views; the default is a map of the world, with the top five markets highlighted. I prefer the table view as it shows more precisely what countries are our top markets.
From this table, you can also select a country – (All) is the default – to see only further data for that market.
Click on the Methods of Transportation tab to see how our popcorn gets to these markets. Let’s see how we get popcorn to Mexico, as it could be trucked or flown or shipped:
It is all trucked!
You can also look at sales in a time series and see the unit price paid for each market.
By Matthew Bishop
Call number: HB62 .B57 2016
View in IvyCat
Economics is all around us, crucial to every aspect of our lives. But how many of us know what an absolute advantage or a zero-sum game really is?
The Economist‘s A-Z guide to economics explains the most important economic terms and concepts. Written with the clarity and wit for which the newspaper is renowned, it features bite-sized overviews of essential economic ideas.
If you need to understand why a country’s balance of payments is such a big deal, whether deflation is always a bad thing or exactly why John Maynard Keynes or Milton Friedman were so influential, then dipping into this guide will provide the answers.
Primer, glossary, dictionary and reference, this book offers everything you always wanted to know about economics but were afraid to ask.
Call number: HD2785 .H37 2012
Consumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they look hot. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of those female workers have accused their boss of sexual harassment). And when shoppers put on a pair of Timberlands, they feel fashionable and as green as the pine forest they might trek through—that is, until they’re reminded that this green company is in the business of killing cows. But surely even the pickiest, most organic, most politically correct buyers can feel virtuous about purchasing a tube of Tom’s toothpaste, right? After all, with its natural ingredients that have never been tested on animals, this company has a forty-year history of being run by a nice couple from Maine . . . well, ahem, until it was recently bought out by Colgate. It’s difficult to define what makes a company hip and also ethical, but some companies seem to have hit that magic bull’s-eye. In this age of consumer activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy. They want an affordable, reliable product manufactured by a company that doesn’t pollute, saves energy, treats its workers well, and doesn’t hurt animals—oh, and that makes them feel cool when they use it.
Companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe’s, American Apparel, Timberland, and Tom’s of Maine. She attends a Macworld conference and walks on the factory floors of American Apparel. She visits the wooded headquarters of Timberland, speaks to consumers who drive thirty miles to get their pretzels and plantains from Trader Joe’s, and confronts the founders of Tom’s of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off and nuanced look at the mixed bag of values on sale at companies that project a seemingly progressive image.
Call number: JZ1318 .R577 2010
The first full-scale textbook of its kind, Globalization: A Basic Text provides a balanced introduction to the major topics in globalization studies. Written in a highly accessible style, and drawing on sources both academic and popular, the book adopts a definition of globalization that emphasizes transplanetary flows and the structures that both expedite and impede those flows. Driven by a range of theories from imperialism and Americanization (and anti-Americanism), to neo-liberalism and the neo-Marxian alternatives, as well the major types of cultural theory, the book examines the key events in the history of globalization, and the principle flows and structures produced in the course of that history. Among the major topics covered are the economy, culture, technology, media and the Internet, migration, the environment, global inequalities, and the future of globalization. Making extensive use of maps and with a glossary of key terms, this book offers the reader not only a descriptive, but also a critical, analysis of globalization. (From Google Books)
Call number: HF5415.32 .C37 2013
Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows ten families in ten representative counties to examine their lives and how the decisions they make impact consumer behavior. This is not just a data book, because in the end each of those numbers—in datasets big and small—is a person. As you read those stories, the trends come to life and give you a greater understanding of how to reach your target—whether it’s a baby boomer farmer in Teton, Montana or a set of working parents in one of the most affluent counties in the US. Carmichael focuses on the top ten trends that are reshaping the consumer landscape and impacting buying behavior and the economic outlook of the world’s most important market. For each trend he provides ethnographic research from the families, stats from the leading consumer data sources, and exclusive interviews and examples from marketers, agencies, and media executives. These trends show how America is aging, growing more diverse ethnically, and becoming more polarized economically. Buyographics is a smart, engaging read that will be important for every marketer to consider before creating a successful campaign. (From Google Books)
Call number: BF774 .P56 2012
From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day–whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales–but so do the other eight out of nine. Whether we’re entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we’re all in sales. Or as Daniel H. Pink puts it, everyone is in the “moving business.” In this provocative book, Pink offers a fresh look at the art and science of selling. He shows that sales, whether pushing a product or peddling an idea, isn’t what it used to be. Because of powerful economic changes, the glad-handing, truth-bending form of sales is a relic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills. As he did in Drive and A Whole New Mind, Pink lays out the science for his counterintuitive insights, offers vivid examples and stories, and provides readers with tools to put the ideas into action. Smart yet accessible, bold yet well argued, this is the first book on sales for people who’ve never read a book about sales. It will change how you see your world and transform what you do at work, at school, and at home. (From Google Books)