Tag Archives: Marketing

The 1-Page Marketing Plan

51uazlzvsll._sx331_bo1204203200_Get New Customers, Make More Money, And Stand out From The Crowd

By Allan Dib
Call number: HF5415.13 .D52 2018
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

Social Media Marketing

51oicluoril._sx382_bo1204203200_By Tracy L. Tuten
3rd edition
Call number: HM742 .T88 2018
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Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the “four zones” of social media that marketers can use to help achieve their strategic objectives:

  1. Community
  2. Publishing
  3. Entertainment
  4. Commerce

The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides, and Testbank.

Digital Marketing Excellence

51pb-yihiql._sx350_bo1204203200_Planning, Optimizing And Integrating Online Marketing

By Chaffey Smith
5th edition
Call number: HF 5415.1265 .S615 2017
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Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Starting a Business All-In-One For Dummies

513II47xBUL._SX391_BO1204203200_Call number: HD62.5 .A4616 2015
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Starting a business? Don’t sweat it! Reflecting today’s unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple,step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more!

The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you’re a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector.

  • Covers proven strategies on successfully branding and marketing your business
  • Includes step-by-step guidance on keeping on top of the books
  • Provides coverage of employee engagement and motivating employees
  • Offers helpful hints for overcoming obstacles in starting a business

Whether you’re an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference you’ll need to start a business from the ground up.

Street Marketing

The Future of Guerrilla Marketing and Buzz

51ka1mv8b7l-_sx329_bo1204203200_By Marcel Saucet
Call Number: HF5415.1265 .S28 2015
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This title identifies obstacles impeding conventional communications campaigns in today’s world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign.