Daily Archives: January 19, 2019

Books, School of Business, Logistics & Supply Chain

The Secrets to Writing a Successful Business Plan

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51jayn9jh1l._sx348_bo1204203200_A Pro Shares A Step-by-Step Guide to Creating a Plan That Gets Results

By Hal Shelton
Call number: HD 30.28 .S4285 2017
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Secrets to Writing a Successful Business Plan: A Pro Shares a Step-by-Step Guide to Creating a Plan that Gets Results by Hal Shelton will open your eyes to insider tips, hints, and techniques for creating a winning business plan and attaining funding. This second edition maintains the original laser focus on writing the plan. It also adds much material on the vibrant crowdfunding platforms as well as providing a new section on issues faced by early stage companies. Nearly 50 percent of new businesses fail within five years. A well-thought-out business plan can dramatically turn the odds in your favor. With this easy-to-follow guide, you will (1) Discover why you need a business plan and the best style for you, (2) Receive step-by-step guidance for creating each section of your plan, (3) Get proven strategies for obtaining bank loans and attracting investors, (4) Spend less time writing your plan and more time setting up your business, and (5) Learn how to create a business plan for a nonprofit This book is for entrepreneurs who are thinking of starting a small business or nonprofit, and for small business owners who want to grow an existing business or solve an operating problem. This book will also help if you are looking for assurance that you are headed in the right direction, seeking help with a section of your business plan that you do not understand, feeling that a section of your business plan is not robust enough and want pointers, or wanting to learn where and how to apply for funding. Entrepreneurs should always surround themselves with mentors and advisors, so you will also find ideas on where to find these valuable resources. The Secrets to Writing a Successful Business Plan is packed with actionable advice and real-life examples from Shelton’s experience as a senior executive, SCORE small business mentor, and angel investor.

Books, School of Business, Logistics & Supply Chain

Social Media Marketing

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51oicluoril._sx382_bo1204203200_By Tracy L. Tuten
3rd edition
Call number: HM742 .T88 2018
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Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the “four zones” of social media that marketers can use to help achieve their strategic objectives:

  1. Community
  2. Publishing
  3. Entertainment
  4. Commerce

The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides, and Testbank.

Books, School of Business, Logistics & Supply Chain

Digital Marketing Excellence

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51pb-yihiql._sx350_bo1204203200_Planning, Optimizing And Integrating Online Marketing

By Chaffey Smith
5th edition
Call number: HF 5415.1265 .S615 2017
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Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.