Category Archives: School of Business, Logistics & Supply Chain

Books, School of Business, Logistics & Supply Chain

Social Media Marketing

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51oicluoril._sx382_bo1204203200_By Tracy L. Tuten
3rd edition
Call number: HM742 .T88 2018
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Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the “four zones” of social media that marketers can use to help achieve their strategic objectives:

  1. Community
  2. Publishing
  3. Entertainment
  4. Commerce

The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides, and Testbank.

Books, School of Business, Logistics & Supply Chain

Digital Marketing Excellence

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51pb-yihiql._sx350_bo1204203200_Planning, Optimizing And Integrating Online Marketing

By Chaffey Smith
5th edition
Call number: HF 5415.1265 .S615 2017
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Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Books, School of Business, Logistics & Supply Chain

Starting an Online Business

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518enklv5yl._sx397_bo1204203200_All in One for Dummies

By Shannon Belew and Joel Elad
Call number: HF 5548.32 .B44 2017
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Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you’ll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more.

While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success.

  • Discover your niche and create a business plan
  • Design your website and storefront
  • Increase your reach and market with social media
  • Choose the best web host for your needs

If you’re a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!

Books, School of Business, Logistics & Supply Chain

Guide to Financial Management

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Understand and Improve the Bottom Line

41m06g6q2BgL._SX311_BO1204203200_By John Tennent
3rd edition
Call number: HG4026 .T47 2018
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Managers are constantly expected to make decisions that reflect a full understanding of the financial consequences. In the absence of formal training, few people are prepared for the responsibilities of dealing with management reports, budgets, and capital proposals, and find themselves embarrassed by their lack of understanding.

This book is a practical guide to understanding and managing financial responsibilities. Each chapter examines actual tasks managers have to do, from “how to assemble a budget,” “how to read variances on a report,” to “how to construct a proposal to invest in new equipment,” exploring the principles that can be applied to each task, illustrating practical ways these principles are used, and providing guidance for implementation.

Guide to Financial Management will help readers understand financial jargon, financial statements, management accounts, performance measures, budgeting, costing, pricing, decision-making, and investment appraisal. This third edition has been fully revised and expanded with detailed examples from 100 leading businesses around the world.

Books, School of Business, Logistics & Supply Chain

Starting a Business All-In-One For Dummies

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513II47xBUL._SX391_BO1204203200_Call number: HD62.5 .A4616 2015
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Starting a business? Don’t sweat it! Reflecting today’s unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple,step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more!

The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you’re a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector.

  • Covers proven strategies on successfully branding and marketing your business
  • Includes step-by-step guidance on keeping on top of the books
  • Provides coverage of employee engagement and motivating employees
  • Offers helpful hints for overcoming obstacles in starting a business

Whether you’re an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference you’ll need to start a business from the ground up.

Books, School of Business, Logistics & Supply Chain

Accounting All-in-One For Dummies

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51G23r5EfbL._SX397_BO1204203200_By Kenneth W. Boyd
Call number: F5636 .B69 2018
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If you’re a numbers person, it’s your lucky day! Accounting jobs are on the rise — in fact, the Bureau of Labor Statistics projects a faster-than-average growth rate of 11% in the industry through 2024. So, if you’re seeking long-term job security while also pursuing your passion, you’ll be stacking the odds in your favor by starting a career in accounting.

Accountants don’t necessarily lead a solitary life behind a desk in a bank. The field offers opportunities in auditing, budget analysis, financial accounting, management accounting, tax accounting, and more. In Accounting All-in-One For Dummies, you’ll benefit from cream-of-the-crop content culled from several previously published books. It’ll help you to flourish in whatever niche you want to conquer in the wonderful world of accounting. You’ll also get free access to a quiz for each section of the book online.

  • Report on financial statements
  • Make savvy business decisions
  • Audit and detect financial fraud
  • Handle cash and make purchasing decisions
  • Get free access to topic quizzes online

If you’re a student studying the application of accounting theories or a professional looking for a valuable desktop reference you can trust, this book covers it all.

Books, School of Business, Logistics & Supply Chain

Get That Job!

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The Quick and Complete Guide to a Winning Interview

510vxM0Wn2L._SX311_BO1204203200_By Thea Kelly
Call number: HF5382.7 .K455 2017
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Concise interview guide gives readers proven tips and clear instructions to prepare for breakthrough interviews.

Job seekers will learn to:

  • Identify and communicate their unique strengths, their “key selling points.”
  • Understand why employers ask many of the most common interview questions – and how to answer with confidence.
  • Succeed with video interviews, behavioral interviews and panels.
  • Build an arsenal of success stories.
  • Ace every step – from the first screening to accepting the offer.
Books, School of Business, Logistics & Supply Chain

Guide to Analysing Companies (The Economist)

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41PxoIGJkXL._SX318_BO1204203200_By Bob Vause
Call number: HG 4026 .V38 2015
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In today’s volatile, complex and fast-moving business world, it can be difficult to gauge how sound a company really is. An apparently strong balance sheet and impressive reported profits may be hiding all sorts of problems that could even spell bankruptcy. So how do you: Know whether a company is well run and doing well?
Decide which ratios and benchmarks to use to assess performance? Work out if a company has massaged its results? Recognize the danger signs on the corporate horizon? Compare companies operating in different sectors or countries?

These and many other important questions are answered in a completely updated and revised sixth edition of this clear and comprehensive guide. It is aimed at anyone who wants to understand a company’s annual report, judge a customer’s creditworthiness, assess a company’s investment potential, and much more.