Tag Archives: Technology

Books

Google+ for business : how Google’s social network changes everything / Chris Brogan

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Call number: HM742 .B76 2012

Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else–and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time–and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts: You’ll use them to generate more customers and more cash!

  • Make the right first moves after you’ve signed up for Google+
  • Take advantage of links between Google+ and Google search
  • Define the best Google+ strategy and tactics for your business
  • Create a business page that attracts new paying customers
  • Integrate Google+ into your current online/digital strategies
  • Learn how your customers are using Google+–and give them what they’re looking for
  • Use Circles to organize your contacts and interactions more effectively
  • Create Google+ posts that draw attention and spark conversations
  • Master warm selling on Google+
  • Build a simple, low-cost content strategy around Google+
  • Grow your audience and share others’ valuable content
  • Discover new ways to derive even more value from Google+

(From Google Books)

Books

E-business and e-commerce management : strategy, implementation, and practice / Dave Chaffey

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Call number: HF5548.32 .C472 2007

This book provides the most versatile introduction to e-business and e-commerce available. It is understandable by MBA, Masters and undergraduate students alike. It targets students who struggle with technology and converts them into people who aspire to work in the industry’ Ben Clegg Aston Business School ‘I strongly recommENDE-Business and E-Commerce Management to my students. It covers a wide range of e-business applications, offers a valuable selection of real-world cases and provides a bank of online resources that really help students to get the most from their course.’ Jenny Backhouse University of New South Wales, Australia ‘This is by far the best coverage on the subject and the companion website is unparalleled.’ Marc Macaluso Purdue University Calumet, USA Stay ahead! In today’s fast-paced world of continuous technological development and change you need to know the latest thinking on best practice for e-business.
In the third EDITION of E-Business and E-Commerce Management, leading AUTHORity Dave Chaffey brings the most up-to-date academic thinking and professional practice together in one place. This bestselling text covers all aspects of e-business focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It has a range of features to help you learn effectively including margin definitions, international case studies, activities and web links. Here are just a few reasons why you should read E-Business and E-commerce Management: Learn from in-DEPTH cases on global organisations such as Amazon, the BBC and eBay, on regional companies such as Tesco.com and dabs.com, and on start-ups such as Northwest Supplies and Zopa.com Get the latest on new e-business technologies and ‘Web 2.0’ applications including blogging, Really Simple Syndication (RSS), instant messaging, podcasting, digital TV and mobile marketing Understand the challenges of security in the face of hacking, viruses, SPAM, identity theft, and the legal constraints on data protection, privacy and accessibility Keep up with cutting-edge e-marketing and E-CRM techniques, such as affiliate, search engine and viral marketing, and the use of ‘customer personas’ and value analysis Learn a structured approach to plan and implement, assess and improve e-business strategy for different types of organisation. Developed for students studying e-business and e-commerce at undergraduate or postgraduate level, and also used by many business managers, E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation. Dave Chaffey (www.davechaffey.com) is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management. (From Google Books)

Books

Scan me : everybody’s guide to the magical world of QR codes– barcodes, mobile devices and hyperlinking the real to the virtual / Mick Winter

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Call number: HF5416 .W56 2011

Imagine you could hold your mobile phone up to an image, and magically summon any information you wished.You see a movie poster and wonder if the movie is worth seeing. Zap! You’re watching the movie’s trailer. You see a restaurant menu and wonder about the food. Zap! You’re reading reviews from people who ate there. You’re at a subway stop. Zap! You’re seeing the actual arrival time of the next train. You see a magazine ad for a product and want to buy it. Zap! You’ve placed the order.
How does this magic happen? With something called a QR Code. If you have a business …(From Barnes & Noble)
Databases, Updates

Oxford Digital Reference Shelf – New Titles Now Available

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Australian Law Dictionary
Edited by Trischa Mann
www.oxford-auslawdictionary.com
The Australian Law Dictionary is the best reference for those who want familiarity with, and knowledge of, Australian legal terms. Clear, relevant and well-pitched definitions explain the meaning of Australian legal terms and for those interested in contextualising these terms further and exploring legal concepts in more depth, more information and detailed in-text cross references are provided.
The Oxford Encyclopedia of Medieval Warfare and Military Technology
Edited by Clifford J. Rogers
www.oxford-medievalwarfare.com
The Oxford Encyclopedia of Medieval Warfare and Military Technology examines all aspects of warfare and military technology in medieval times. Approximately 1,000 articles written and signed by leading experts in medieval military history provide an exhaustive and accurate view of how and why wars were waged throughout Europe, the Byzantine Empire, and the Crusader States from 500 C.E. to 1500.
The Oxford Dictionary of the Middle Ages
Edited by Robert E. Bjork
www.oxford-middleagesdictionary.com
The Oxford Dictionary of the Middle Ages is an essential new reference work covering all key aspects of European history, society, and culture from 500 to 1500 A.D., as well as the Byzantine Empire, Islamic dynasties, and Asiatic peoples of the era. It is designed both for medievalists, who need a detailed and reliable reference tool, and for students and general readers seeking an accessible guide to the period. Over 800 scholars have assembled thousands of comprehensive entries, lavishly supplemented by hundreds of illustrations and dozens of maps.
The Oxford Encyclopedia of African Thought
Edited by F. Abiola Irele and Biodun Jeyifo
www.oxford-africanthought.com
From St. Augustine and early Ethiopian philosophers to the anticolonialist movements of Pan Africanism and Negritude, The Oxford Encyclopedia of African Thought offers a comprehensive view of African thought, covering the intellectual tradition on the continent and throughout the diaspora. All major trends in African philosophy, political theory, and religion will be covered, as well as significant historical figures and social movements.
Books

How the government got in your backyard : superweeds, frankenfoods, lawn wars, and the (nonpartisan) truth about environmental policies / Jeff Gillman and Eric Heberlig

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Call number: GE180 .G54 2011

Biotechnology–the future or a genetic time bomb? Renewable fuels–the key to cleaner air or just corporate welfare? Greenhouse gasses–baking the earth to death or just a needless worry? Plant patents improving gardens and farms or just profiteering? When you stop to think about it, the government has its hand in every important environmental issue. And with the left and the right raucously disagreeing about whether the government’s policies are for good or for evil, it’s impossible for a concerned citizen to know what to think. How the Government Got in Your Backyard distills the science, the politics, and the unbiased, nonpartisan truth behind hot-button environmental issues from pesticides to global warming.
By clearly representing what the left says, what the right says, what the science is, and what the facts are, Gillman and Heberlig don’t set out to provide the answer they light the path so concerned citizens can uncover their own true and informed opinion. In this season of political discontent, the unbiased truth about environmental policies free of political agendas is as refreshing as it is fascinating. How the Government Got in Your Backyard is not for Republicans or Democrats, liberals or conservatives. It’s for anyone who is ready to get to the bottom line. (From Google Books)