Tag Archives: Business

Ethical chic : the inside story of the companies we think we love / Fran Hawthorne

Call number: HD2785 .H37 2012

Consumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they look hot. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of those female workers have accused their boss of sexual harassment). And when shoppers put on a pair of Timberlands, they feel fashionable and as green as the pine forest they might trek through—that is, until they’re reminded that this green company is in the business of killing cows. But surely even the pickiest, most organic, most politically correct buyers can feel virtuous about purchasing a tube of Tom’s toothpaste, right? After all, with its natural ingredients that have never been tested on animals, this company has a forty-year history of being run by a nice couple from Maine . . . well, ahem, until it was recently bought out by Colgate. It’s difficult to define what makes a company hip and also ethical, but some companies seem to have hit that magic bull’s-eye. In this age of consumer activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy. They want an affordable, reliable product manufactured by a company that doesn’t pollute, saves energy, treats its workers well, and doesn’t hurt animals—oh, and that makes them feel cool when they use it.
Companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe’s, American Apparel, Timberland, and Tom’s of Maine. She attends a Macworld conference and walks on the factory floors of American Apparel. She visits the wooded headquarters of Timberland, speaks to consumers who drive thirty miles to get their pretzels and plantains from Trader Joe’s, and confronts the founders of Tom’s of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off and nuanced look at the mixed bag of values on sale at companies that project a seemingly progressive image.

Crisis Leadership Now: A Real-World Guide to Preparing for Threats, Disaster, Sabotage, and Scandal / Laurence Barton

Call number: HD57.7 .B369 2008

Includes bibliographical references (pages 323-329) and index. Have the plan to tackle and surmount any threat, from workplace violence to natural disasters to financial scandal. Written by the international authority on corporate crisis management, Crisis Leadership Now is the definitive guide for all senior and mid-level managers. From the death of 3,000 people at the Union Carbide plant in Bhopal, India, to storm conditions that almost destroyed jetBlue, Laurence Barton explores hundreds of crises that have occurred over the past two decades, and he shares important lessons in communicating with employees, shareholders, the media, and regulators. Barton details how successful companies embed crisis management into their DNA and shares proven tools that will help you identify problems before they blossom into nightmares. He includes detailed templates on managing a wide spectrum of threats that could harm your people, financial condition, and brand. – Publisher.

Office 365 : migrating and managing your business in the cloud / Matthew Katzer, Don Crawford

Call number: HF5548.4.M525 K38 2013

Cloud technology is a tremendous opportunity for an organization to reduce IT costs, and to improve productivity with increased access, simpler administration and improved services.  Those businesses that embrace the advantages of the cloud will receive huge rewards in productivity and lower total cost of ownership over those businesses that choose to ignore it.

The challenge for those charged with implementing Microsoft Office 365 is to leverage these advantages with the minimal disruption of their organization.  This book provides practical help in moving your business to the Cloud and covers the planning, migration and the follow on management of the Office 365 Cloud services.

Written for the IT professional and business owner, this book provides the business and technical insight necessary to migrate your business to the cloud using Microsoft Office 365.  This is a practical look at cloud migration and the use of different technologies to support that migration.  Numerous examples of cloud migration with technical migration details are included.
What you’ll learn-Overview of Microsoft Office 365’s operation and usage for any size enterprise
-Methods of planning and migration
-Office 365 management best practices
-Using Office 365 SharePoint to improve business processes
-Troubleshooting Office 365 installations
-Using Compliance, eDiscovery and Data Loss Prevention tools
-Office 365-site management best practices for IT administrators and business owners
Who this book is for Small-enterprise IT professionals and business owners who have the admin responsibilities for their business-IT needs. These people need refined reference information on basic set-up and configuration for their Office 365 installations, as well as best-practice-driven instruction on managing and troubleshooting their systems. (From Google Books)

What to say in every job interview: how to understand what managers are really asking and give the answers that land the job / by Carole Martin

Call number: HF5549.5.I6 M3165 2014

What to Say in Every Job Interview reveals how to read between the lines of every question interviewers ask (i.e., “How long have you been looking for a job?” means “Is there something wrong with you that other employers have picked up on?”) and provides clear answers to each one. You’ll learn to spot the critical factor interviewers seek with each question and present yourself in the best possible way—from touting communication skills to displaying enthusiasm to focusing on decision-making skills.  (From Google Books)

Dogfight : how Apple and Google went to war and started a revolution / Fred Vogelstein

Call number:  HD9696.2.A2 V64 2013

The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world.
     Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple’s now-lionized CEO, and Eric Schmidt, Google’s executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other’s employees. They bid up the price of each other’s acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.
     Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It’s about who will control the content on those devices and where that content will come from—about the future of media in Silicon Valley, New York, and Hollywood.
  (From Google Books)

Database Updates

Books 24X7 has added over 100 new titles in its IT and Business areas. If you haven’t used Books 24X7 before, register (for free) and see what it has to offer.

LexisNexis Academic is simplifying it’s interface, starting December 23rd. “Just type search terms into LexisNexis Academic’s simplified, single-search box for a complete set of results sorted by relevance and date… More enhancements include streamlined navigation for more intuitive, user-friendly research and improved advanced search options for more sophisticated queries.” Click here for a preview.

Mango Languages recently added videos to it’s language-learning platform. Next month it will add course placement tests, and a new interface.

Start something that matters / Blake Mycoskie

Call number: HF5414 .M93 2012

Why this book is for you:

  • You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job
  • You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.
  • You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. 
  • You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away. 
  • You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.(From Google Books)

Tangling with Tyrants : managing the balance of power at work / Tony Deblauwe

Call number: HF5548.83 .D43 2006

Do you dread going to work because of a difficult and demanding boss? Most of us have felt the stress and frustration caused by reporting to a dysfunctional boss. Quitting is not always an option and feeling like a victim of a bad boss only robs you of productivity, job satisfaction, and-ultimately-power. Career strategist Tony Deblauwe has spent years coaching weary employees how to manage a difficult boss, and he has compiled his experiences into this indispensable guide. Tangling with Tyrants: Managing the Balance of Power at Work offers practical techniques that show you how to build a communication process that will turn things around to help you build successful outcomes. You’ll get guidance on: Addressing direct and indirect bad boss behaviors Developing the right approach with your boss Achieving mutually beneficial outcomes By applying the techniques in this book, you will be equipped with the right tools to handle your boss and create the results you want.  (From Google Books)

Encyclopedia of new venture management / editor, Matthew R. Marvel

Call Number: HD62.5 .E534 2012 Reference (Does Not Circulate)

New venture management requires all the skills obtained within the typical MBA program, and then some. While those entering traditional management positions within established companies might expect to find established customers, a degree of predictability, formalized procedures, and earnings that may be taken more-or-less for granted, new ventures often are launched into highly dynamic environments characterized by rapid technological change, inherent unpredictability, and an uncertain cash flow. Such ventures often require rapid growth to succeed. While new ventures offer those who initiate them a high degree of independence, excitement, and potential for great reward, they also bring high risk, stress, and greater potential for failure. Thus, it takes a special set of skills, techniques, and temperament to succeed. These skills, along with the potential risks and rewards and environmental settings and characteristics, are explored in the Encyclopedia of New Venture Management.

Features & Benefits:

  • 150 carefully selected signed entries (each with Cross References and Further Readings) are organized in A-to-Z fashion to give students easy access to the full range of topics in new venture management.
  • A thematic Reader’s Guide in the front matter groups related entries by broad topical and thematic areas to make it easy for users to find related entries at a glance, with themes that include “Entrepreneurial Decision Making,” “Corporate Entrepreneurship,” “Entrepreneurial Marketing,” “Leadership & Human Resources,” “Financing & Development,” and more.
  • In the electronic version, the Reader’s Guide combines with a detailed Index and the Cross References to provide users with robust search-and-browse capacities.
  • A Chronology in the back matter helps students put individual events into broader historical context.
  • A Glossary provides students with concise definitions to key terms in the field.
  • A Resource Guide to classic books, journals, and web sites (along with the Further Readings accompanying each entry) helps guide students to further resources for their research journeys.
  • An appendix includes the report, “The State of Small Business.”

(From Google Books)

Google+ for business : how Google’s social network changes everything / Chris Brogan

Call number: HM742 .B76 2012

Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else–and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time–and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts: You’ll use them to generate more customers and more cash!

  • Make the right first moves after you’ve signed up for Google+
  • Take advantage of links between Google+ and Google search
  • Define the best Google+ strategy and tactics for your business
  • Create a business page that attracts new paying customers
  • Integrate Google+ into your current online/digital strategies
  • Learn how your customers are using Google+–and give them what they’re looking for
  • Use Circles to organize your contacts and interactions more effectively
  • Create Google+ posts that draw attention and spark conversations
  • Master warm selling on Google+
  • Build a simple, low-cost content strategy around Google+
  • Grow your audience and share others’ valuable content
  • Discover new ways to derive even more value from Google+

(From Google Books)